“22+ 比耶啦”毕业市集“22+ Bi Ye La” Graduation Market
整合营销 · 国风毕业季 · 线下体验Integrated Marketing · Graduation Season · Offline Experience
以系列推送连接毕业季社交与纪念需求，串联国风体验与市集摊位运营。Connected graduates' social and commemorative needs through a series of posts, traditional Chinese-style experiences and market stall operations.
线上整合营销Integrated online marketing
围绕毕业季社交与纪念需求，负责“22+比耶啦”毕业市集整合营销策划。线上按“种草—预热—引流—回顾”节奏发布系列推送。Planned integrated marketing for the “22+ Bi Ye La” Graduation Market around graduates' social and commemorative needs, publishing a series of posts across discovery, warm-up, traffic generation and recap stages.
- 种草Discovery
- 预热Warm-up
- 引流Traffic generation
- 回顾Recap
- 篇系列推送series posts
- 6
- 总阅读量total reads
- 15,758+
- 单篇最高阅读量highest post readership
- 5,000+
国风毕业季体验Graduation experience
线下策划“国风毕业季”主题活动，将汉服租赁、簪花毕业帽 DIY 与校园点位打卡串联为沉浸式体验链路，并推进相关摊位从策划筹备到现场运营落地。Planned a traditional Chinese-style graduation experience linking hanfu rental, floral graduation-cap DIY and campus location check-ins, and brought the related stalls from planning and preparation into on-site operation.
- 汉服租赁Hanfu rental
- 簪花毕业帽 DIYFloral graduation-cap DIY
- 校园点位打卡Campus check-ins
实现线上传播与线下体验联动。Connected online communications with offline experiences.
可亲手制作专属簪花学位帽，留下毕业季纪念。Make a personalised floral graduation cap as a graduation keepsake.
汉服与学位服免费租借，配合国风毕业照拍摄与校园点位打卡。Free hanfu and graduation-gown rental, with graduation photos and campus check-ins.